Hellmann’s Canada draws attention to the problem faced by regions that do not have access to fresh food such as fruits and vegetables, or can access them at prices above normal.
Imagine that you are going to the supermarket on the corner of your street and the variety of fruits and vegetables you are used to seeing has disappeared in an instant. 2 tomatoes and 5 eggplants are looking at you at abnormal prices from where they stand. While this may be a strange situation for us, in many parts of the world there are areas called “Food Deserts” that have problems with food access: Canada. Especially in Northern Canada, the price of fresh tomatoes is almost seven times as compared to other parts of the country.

Hellmann’s wants people to inform and share the solution of this problem in order to facilitate access to healthy and fresh food.

In the campaign video prepared, we watch the astonishment of people entering the market and seeing the almost completely empty shelves and incredibly expensive prices of vegetables and fruits.

To support the campaign on social media, Hellmann’s asked Canadians to share with the hashtag #MyTomato how much they paid for tomatoes from their locations.

He also donated $ 75,000 to the farm education institute in the north, helping them build their own greenhouses and create the capital needed for long-term food production. They ask support from metropolitan Canadians who enter the hashtag and see $ 17 tomatoes for their petition, signatures will be delivered to political and industry leaders at the Canada Food Summit to be held in October.

Unfortunately, it can be difficult to find natural and reliable agricultural products, especially in big cities. Unfortunately, most of the oranges sold in markets or markets as Finike oranges are not from Finike. Turkey’s orange production of oranges sold in the market but only Finike around 7% of the tonnage he sold almost 90% of the Phoenician. Finike Orange has the Geographical Indication Registration Certificate issued by the Turkish Patent Institute and it is an important value of our country. Many people ate oranges from different regions as Finike oranges and were not satisfied with their taste.
Why e-commerce?
After returning to Finike, I was sending the products from our gardens to my friends in Istanbul, they were very popular. They said they were much tastier than they bought from grocery stores. I’m having watery and unique flavor, carefully our garden we grow our real Phoenician orange and other flavors thought to transport anywhere in Turkey.

Anyone who wants to consume natural and safe fruits is in our target audience. Agriculture in our land started with cotton agriculture. Later, my grandfather started citrus production by removing the cotton fields 70-80 years ago and planting the orange saplings, which are said to come from Rhodes Island instead. During this time, it produced orange, lemon, grapefruit and tangerine types. We started pomegranate production about 30 years ago. By combining modern technology with traditional sales made by changing the way our grandparents many years ago and these delicious products, adapting our age was intended to marketing the whole of Turkey. Thus, instead of one of our products, we can deliver all over Turkey through our e-commerce site.