The campaign prepared by Metro to raise awareness about food waste reminds that food products cannot be second-hand.

We buy food products a lot, we buy them without falling down, we throw them away when they break down. Because of these unplanned purchases, 11.6 million tons of food is wasted every year, it is a pity. In many parts of the world, supermarket chains, non-governmental organizations and advertising agencies are trying to create a social impact in order to prevent food from turning into waste. Metro prepared a campaign to draw attention to this issue and encourage people not to buy more fruits and vegetables than they need.

The campaign prepared by Medina Turgul DDB, “2. Hand Fruits and Vegetables ”is based on the discourse. Explaining that everything can be second-hand, but that is not possible in food products, the campaign gives its message by effectively using different channels where used products are sold.

Advertisements on the Internet, such as sales advertisements on sites such as Letgo, Sahibinden, “No second-hand fruit and vegetables.” he calls on people to prevent waste. Likewise, he draws attention to the message by using food, which is an unexpected item to be sold at that point, at stands set up in second-hand clothing stores.

Medina Turgul DDB and Metro GM are on the Crystal Apple promotion, activation, direct marketing short list with this campaign.

Cooking with recipes that give millions in a once-watched channels like Suat Durmus, “I gave the recipe according to Turkey’s economic conditions. I cook every meal. Great chefs don’t do this. They cannot explain it in a language the public understands. For example, I’m in favor of doing whatever is in people’s homes. But the chefs are doing this: ya There is a dish called salmon on a bed of granite spinach. The weight of the anchovy is 35 TL, so where should he find the salmon and turn the spinach into granite? What am I doing? For example, there is something called ‘Chicken in Salt’. If you go today, they get 300 Lira in a restaurant. I cooked salt chicken at home. It was 25 lira then, now it was 40 lira. So I showed you that what you ate for 300 liras can be done with 40 liras. That’s why my channel has become very popular, ”he said. Durmuş underlined that give recipes always considering the economic conditions in Turkey, “the Turkish people loved me so. “I did not give the recipe for the dishes that you cannot even name.”

“Very bad things are done for rating in MasterChef programme”

Stating that everything done on television is done with the concern of rating, Suat Durmuş said, “Programs like MasterChef are made with anxiety because it is known that they will end if they do not get ratings. When I watch it, I see very clearly that everyone in MasterChef competes very differently than they do in normal life. So the A character there is not such a man in his daily life. He struggles to be noticed there. ‘I have found the opportunity of my life right now. I am on a well watched program and here people exhibit actions and attitudes that are not in themselves, “How much can people notice me?” This sometimes causes nonsense, ”he said. Stating that he was also very uncomfortable with the attitudes in the program, Durmuş said, “Isn’t there a lot of shouting and calling? Very bad things are done for the sake of ratings. The chefs there are not such men in their real lives. But the programs they have shot in cities recently are very positive, very good things. Recently, they took Bursa and Maraş. These are nice.” said.

With 550 videos he has shot so far, Suat Durmuş, who became famous with the name of “Ask for a Food” channel, has become a “gourmet” watched by millions in a short time. Pointing out that the pandemic process directly affects the food and beverage industry, Suat Durmuş explained that the restaurants were closed well.
Suat Durmuş stated that the restaurants were closed first within the scope of the pandemic restrictions and said, “The closing of the restaurants was beneficial for the cleaning of the sector. Anyone who has a small investment in their hands opens a restaurant. In this case, the good will survive, the incompetent will sink ”. Underlining that there are positive values ​​that pandemic adds to our lives, Suat Durmuş said: “Really, good chefs, good masters, good serviceers, those who do not cut down on materials when a little work falls, all of them survive. These need to be cleaned. He has to get out of the way. People need to know what they are eating. When you do some damage, if you replace the cream with a good brand immediately with poor quality brands, if you reduce the quality, you will already disappear. Perish without harming someone. The pandemic clears the industry a little bit. The good will survive here. ” He spoke.

“Chiefs don’t know the people’s pockets”