Metro in the evaluation related to the research they do Turkey Marketing, Brand Management and Communication Group Director Selected Demiralp said: “Subway Turkey as both hotels considering hygiene parallel to the expectations of our customers Before this research we add new products to its product range for both restaurants. From this research, we obtained important feedback regarding consumer demands and expectations, which closely concerns the industry and contributes to businesses. Based on these results, we continue our product development studies. For example, we include disposable disposable products for cleaning, which consumers attach great importance to, and disposable personalized products such as bed linen & duvet covers on our shelves. In addition to all these, we have completed our work for products that will help our customers to enter the season ahead. As the winter season approaches, we will include products that can be used both indoors and outdoors in restaurants on our shelves.

Demiralp continued his words by drawing attention to the increasing importance of digitalization: “In addition, as we all know, the pandemic period accelerated the digital revolution that has been heard in the HoReCa sector for a while. With the effect of increasing sensitivity in hygiene and social distance, the demand for digital solutions such as QR codes, online payment, contactless delivery and reservation and to access these solutions in the safest way is increasing. We are in the age of offering a very new, very fast, personalized and constantly evolving digital solution. they also offer digital solutions to contribute them to make the most efficient for our customers by understanding their business customers by Metro Turkey. We will continue to work leading the industry and to develop our solutions that further advance the industry.

Cooking with recipes that give millions in a once-watched channels like Suat Durmus, “I gave the recipe according to Turkey’s economic conditions. I cook every meal. Great chefs don’t do this. They cannot explain it in a language the public understands. For example, I’m in favor of doing whatever is in people’s homes. But the chefs are doing this: ya There is a dish called salmon on a bed of granite spinach. The weight of the anchovy is 35 TL, so where should he find the salmon and turn the spinach into granite? What am I doing? For example, there is something called ‘Chicken in Salt’. If you go today, they get 300 Lira in a restaurant. I cooked salt chicken at home. It was 25 lira then, now it was 40 lira. So I showed you that what you ate for 300 liras can be done with 40 liras. That’s why my channel has become very popular, ”he said. Durmuş underlined that give recipes always considering the economic conditions in Turkey, “the Turkish people loved me so. “I did not give the recipe for the dishes that you cannot even name.”

“Very bad things are done for rating in MasterChef programme”

Stating that everything done on television is done with the concern of rating, Suat Durmuş said, “Programs like MasterChef are made with anxiety because it is known that they will end if they do not get ratings. When I watch it, I see very clearly that everyone in MasterChef competes very differently than they do in normal life. So the A character there is not such a man in his daily life. He struggles to be noticed there. ‘I have found the opportunity of my life right now. I am on a well watched program and here people exhibit actions and attitudes that are not in themselves, “How much can people notice me?” This sometimes causes nonsense, ”he said. Stating that he was also very uncomfortable with the attitudes in the program, Durmuş said, “Isn’t there a lot of shouting and calling? Very bad things are done for the sake of ratings. The chefs there are not such men in their real lives. But the programs they have shot in cities recently are very positive, very good things. Recently, they took Bursa and Maraş. These are nice.” said.

Restaurant management platform FineDine announced that it has received an investment of 600 thousand dollars.
FineDine, the SaaS menu and order management platform founded by Duygu Kutluoğlu Kılıç and Adil Burak Kılıç, received an investment of 600 thousand dollars. The initiative received an investment from Savor Ventures operating in Kuwait in July 2019.

They use artificial intelligence
The FineDine platform, which includes restaurants and cafes with interactive menus and works on tablets, also supports the decision-making processes of restaurant managers with artificial intelligence-supported analysis and predictions.

Famous brands prefer
Used by more than 1200 businesses in 64 different countries, FineDine is mostly preferred by consumers in the MENA region. The customers of the platform, which is used extensively in Kuwait, Saudi Arabia and the United Arab Emirates, include famous brands such as Shangri-La, Hilton, Sofitel, Raffles hotels and Nusr-et.

They will develop the artificial intelligence module
Reminding that the Covid-19 process forces restaurants to digitize, Duygu Kutluoğlu Kılıç, one of the founders of FineDine, announced that they will use the investment they have received to develop the artificial intelligence module of the platform and expand their operations to new regions.

Metro CEO in the relevant assessment Turkey Sinem Türüng “Metro as Turkey, Turkish cuisine for over 30 years and its values ​​and to protect future generations, we continue to work vigorously in order to transfer. Our suppliers, our producers, our customers and our employees, together with Turkey for ‘best’ in order to make that determination invests trying to uncover the vast potential that the owner of Turkish cuisine. We see gastronomy as one of the most important values ​​that will contribute to many areas from economy to tourism in our country. From this perspective, Gastronometro Turkey’s first gastronomic discovery platform with investment cost of approximately 2.4 million euros in 2015, we have implemented. In the five years since its establishment, Gastronometro; While developing more than 2,500 products with R&D studies, 17 master chiefs brought together 1,500 industry professionals, and reached approximately 3,400 people with the training they gave. Thus, it served as a meeting point for all parties of the sector from chefs to students, suppliers to restaurant and hotel operators, from taste enthusiasts to gastronomy writers and researchers. We will continue our efforts with the same determination as we have done so far so that Turkish cuisine and its values ​​can reach the point they deserve all over the world. ” said.

Metro’s first gastronomic discovery platform in Turkey within Turkey implemented Gastronometro Fried Vegan Burger recipe from the chef.

Fried Vegan Burger Burritos (for 4 people)
Materials

Vegan burger 4 pieces
Mexican beans 150 g
Fresh onion 50 g
Coriander 20 g
Lime 2 pcs
Jasmine rice 60 gr
Avocado 2 pieces
Yedikule lettuce 3 pieces
Kapidag purple onion 2 pieces
Olive oil 50 ml
Tomato 2 pieces
Spinach tortilla bread 4 pieces
Salt 6 gr
Fabrication

Jasmine rice is boiled for 30-40 minutes with 1 to 1.8 ratio of water with the lid closed and seasoned with salt and black pepper.
Vegan burgers are fried evenly in a pan.
Tomato, scallion, coriander, lettuce and purple onion are finely chopped into brunoise.
Avocados are diced larger and the fried vegan burger is chopped into large pieces.
Rice, greens, garnishes and vegan burger are placed on tortilla bread, respectively, and wrapped evenly by covering the edges.
The outside is fried and served in a toaster or grill.