In San Francisco, there are a lot of great restaurants, and a lot of new up-and-coming restaurants. But there are also a lot of restaurants that have been here a long time, and have just become iconic, like Zuni. These restaurants have made the San Francisco culinary scene what it is today, and for me it’s important to embrace and celebrate them.
Being an East Coaster, the reason that I ended up in California was the produce, more than anything else. I think one of the better models for farmers markets out there is the Ferry Building Farmers Market. The Saturday market is the best one, but there’s intermittently ones on Tuesdays and Thursdays that are also good, if you were visiting San Francisco during the week.
You can go there and try all the different seasonal produce. There’s a number of cheesemakers, bakers, chocolatiers, and other various artisans. And then there’s a lot of pop-up restaurants there, too. It’s a good way to get a really good sampling of what’s new in San Francisco. It’s the one place that I would say visitors should not miss!