According to the report, while the rate of those who visited the restaurant in July was 63%, this rate increased to 78% in August. I visited the hotel in the most important restaurants in the consumer while cleaning with the beginning of the subject 69% of the applications in which the most attention-haul seating with 70% oldu.metro in Turkey, the survey conducted by research firm Nielsen checks, hotel and restaurant customers Kovid-19 era behavior and their expectations were scrutinized
The research, which determines the expectations and needs of individual customers as well as hotels and restaurants, was conducted with 1,222 people in 3 cities, Ankara, Istanbul and Izmir, in July and August to analyze the change in consumer trends in two separate periods. The prominent results from the report were as follows:
Participants who went to restaurants stated that they were mostly satisfied with their experiences and their favorite measure was the distance seating arrangements. In restaurants, sterilization processes gained more importance in August (with the clarification of the toilet, table, sterilization process, etc.). In addition, the participants started to pay more attention to whether there are measures such as distance seating and avoiding crowded visitors during this period. The most prominent measure was the distance sitting arrangement (July 2020: 74%; August 2020: 71%).
The importance given to individual measures by restaurant customers was another remarkable data of the report. The main precaution that the participants paid attention to, apart from sitting at a distance, was the use of protective materials (mask, gloves, etc.) (July 2020: 64%; August 2020: 57%). This includes giving visitors disinfectants, masks and gloves (July 2020: 58%; August 2020: 64%), offering outside seating (July 2020: 55%; August 2020: 63%), contactless payment and delivery options (July 2020:% 48; August 2020: 46%) followed. In addition, regular measurement of the fever of the employees and visitors in the pandemic (July 2020 45%; August 2020 48%) and the choice of disposable cutlery (36% in July 2020; 34% in August 2020) were other important points that customers attach importance to.
Another important issue that emerged during the pandemic period was the trust of consumers in familiar places. According to the research, businesses close to the houses and known in the neighborhood are preferred more than before, on the other hand, the trust in the institutionalism of the chain restaurants continues. It is believed that corporate locations will further minimize risk. Most visited restaurants, chain restaurants (67%), mid-price range restaurants including small businesses (65%) and high-priced restaurants (33%).
