Metro in the evaluation related to the research they do Turkey Marketing, Brand Management and Communication Group Director Selected Demiralp said: “Subway Turkey as both hotels considering hygiene parallel to the expectations of our customers Before this research we add new products to its product range for both restaurants. From this research, we obtained important feedback regarding consumer demands and expectations, which closely concerns the industry and contributes to businesses. Based on these results, we continue our product development studies. For example, we include disposable disposable products for cleaning, which consumers attach great importance to, and disposable personalized products such as bed linen & duvet covers on our shelves. In addition to all these, we have completed our work for products that will help our customers to enter the season ahead. As the winter season approaches, we will include products that can be used both indoors and outdoors in restaurants on our shelves.
Demiralp continued his words by drawing attention to the increasing importance of digitalization: “In addition, as we all know, the pandemic period accelerated the digital revolution that has been heard in the HoReCa sector for a while. With the effect of increasing sensitivity in hygiene and social distance, the demand for digital solutions such as QR codes, online payment, contactless delivery and reservation and to access these solutions in the safest way is increasing. We are in the age of offering a very new, very fast, personalized and constantly evolving digital solution. they also offer digital solutions to contribute them to make the most efficient for our customers by understanding their business customers by Metro Turkey. We will continue to work leading the industry and to develop our solutions that further advance the industry.
