The Metro Turkey Gastronometro Director Max Thomae said: “Gastronometro, bearing traces of the centuries brings to light the true potential of the Turkish culinary culture and represents a new approach that contributes to the development of world gastronomy trends. There is a brand new gastronomy adventure every day in the Gastronometro and we enjoy experiencing this adventure together with our stakeholders. We do not see gastronomy only as an art of eating and drinking, but beyond that, we adopt a new generation gastronomy approach guided by taste lovers who think about taste, research and, most importantly, follow their dreams. For this reason, it is our priority to understand gastronomy professionals, to share their dreams and to inspire them. In order to realize this priority, we do not limit ourselves to only following the gastronomic trends of the time; We aim to be a gastronomy actor that personally determines these trends. ” said.
Approximately 2 thousand 500 new products were developed with R&D studies
R&D and product development studies are carried out on the Gastronometro platform. Metro Turkey, does not bring any food product on the shelf without the consent of the chief Gastronometro their own branded products. While nearly 2,500 products have been developed since 2015, 400 basic pastry products were listed under the brand name of Metro Chef in the sortiment study that lasted 1.5 years for professional pastry products.
In addition, product tasting tests performed with 35 volunteers consisting of Metro employees in the Sensory Analysis Laboratory was established in Turkey Gastronometro. Here, Metro’s own branded products are developed together with professional chefs with product expertise, and an average of 70 products per year are tested in terms of performance and kitchen use. For the last year, sensory analyzes of these products from the eyes of the consumer have been carried out together with panelists.
