TRANSPARENCY IN INGREDIENTS
“Clean beauty and better, fuller transparency around what ingredients are used in a product (and how they’re sourced) will continue to be important in 2021, as consumers want to know what’s in their skincare, as well as, what’s behind the mission of the brands they choose to support,” shares Joshua Ross, a Los Angeles based celebrity aesthetician for SkinLab. (Lucky for us, the higher demand for clean beauty products has made it more accessible than ever.)
CBD SKINCARE
CBD isn’t going anywhere. In fact, Markowitz predicts that “the interest in CBD will only grow in 2021, as the push to legalize marijuana in more states continues and more clinical trials and studies to determine the efficacy of CBD in skincare are put forth.”
BLUE LIGHT SKINCARE
Blue light protection will become increasingly important as we continue to spend a majority of time working from home on computer screens, cell phones and tablets, which can cause premature aging from HEV light.
SMART SUSTAINABILITY
As global warming is becoming more of an issue, beauty brands are looking for smarter ways to address sustainability via their packaging, formulations and optimizing to reduce their carbon footprint at a larger scale. One such example? We use recyclable green polyethylene bottles manufactured from sugarcane waste, which actually reduces carbon footprint, and by 2021, we’re shifting entirely to mono-material packaging, which will have a negative 100 percent carbon dioxide emission.
AND TWO SKINCARE TRENDS WE’RE LEAVING BEHIND IN 2020…
Ditch: Practicing medically questionably TikTok or Instagram trends
Stick to trying makeup trends on TikTok (and maybe err on the side of caution with skincare). “We’ve seen everything from using actual glue to remove blackheads to fixing self-tanning streaks with a Magic Eraser. The problem with a lot of these DIYs is that they can cause irritation or injury to your skin. Bottom line: Hold off and consult a dermatologist before practicing anything that seems unorthodox.
Ditch: Over-exfoliating your skin
“People treat exfoliation like they’re power washing a building face. This is definitely unnecessary, and you should actually only exfoliate once a week. “Start on the lower end and increase your frequency to twice a week, if your skin can tolerate it. Any more than that can result in irritation or throw off your skin’s pH balance,” she adds.
