This isn’t one of those days when I decide to pronounce everything with a British accent (though I do love those days.) Noosa Yoghurt, with an “h”, is so named because it’s yogurt made in the Australian style. If you’re asking yourself, “What is Australian style yogurt?”, don’t worry, I did the same. According to Noosa’s website, Australian yogurt is Greek-style yogurt that’s sweetened with honey, giving it a “sweet tart tang” and “velvety texture.”
Hmm. Sounds like plain old Greek yogurt to me. To complicate things, this “Aussie style” yoghurt is actually made in Colorado, making it “American style- Australian style- Greek style yogurt.” Sigh. I really wasn’t compelled to try yet another type of yogurt. I already eat Greek, Icelandic, Swiss, and French varieties. Occasionally I’ll even buy a pathetically American “Key Lime Pie Sundae flavored low-calorie yogurt” and then hate it. As yogurt is turning into a super lucrative market, I worried that another company (or worse, a business school grad with too much start-up funding) had just bought some cows and was trying to get in on the game.
