Cargill, one of the largest food companies in the world, makes its Market Intelligence (MiApp) mobile application available to its customers. Cargill customers producers, thanks to miapp global commodity prices and industry information real-time ulaşabilecek.cargill, a technological application that will allow food producers to benefit customers in Turkey has implemented. Turkey, Middle East and Africa offered to customers in the Market Intelligence (miapp) mobile app, bought food ingredient manufacturers needed to provide market information in real time. Thus, it enables producers to make more efficient purchases.
For more than 25 years, Cargill has been supporting customers who are interested in up-to-date market data and commodity prices as a solution partner to help them manage their food ingredient price risk. Thanks to the new MiApp application, producers who supply edible oils from Cargill can access breaking news for the industry and Cargill’s market expertise. With the application also used by Cargill customers in North America and Europe, market news and sharing on risk management can be accessed from a single platform. MiApp is the first digital mobile application developed specifically for the needs of customers in the food industry and provides 24/7 commodity information.
Cargill Foods Middle East, President Africa and Turkey Board and CEO Murat Tarakçıoğlu, stating that the leader in the sector of miapp application said: “The customer is at the core of our service philosophy as oriented company and we are constantly working to provide our customers with innovative solutions. From this point of view, we have developed the MiApp application for our customers, using the convenience and accessibility provided by digital technology. Using our unique digital service, which is a pioneer in the industry, our customers will be able to take the right steps to achieve their goals by having the most up-to-date information on market risks. When risks are properly managed, they can be turned into opportunities. We help our customers to stand out in the market by evaluating the risks in the best way possible. “
