The campaign prepared by Metro to raise awareness about food waste reminds that food products cannot be second-hand.
We buy food products a lot, we buy them without falling down, we throw them away when they break down. Because of these unplanned purchases, 11.6 million tons of food is wasted every year, it is a pity. In many parts of the world, supermarket chains, non-governmental organizations and advertising agencies are trying to create a social impact in order to prevent food from turning into waste. Metro prepared a campaign to draw attention to this issue and encourage people not to buy more fruits and vegetables than they need.
The campaign prepared by Medina Turgul DDB, “2. Hand Fruits and Vegetables ”is based on the discourse. Explaining that everything can be second-hand, but that is not possible in food products, the campaign gives its message by effectively using different channels where used products are sold.
Advertisements on the Internet, such as sales advertisements on sites such as Letgo, Sahibinden, “No second-hand fruit and vegetables.” he calls on people to prevent waste. Likewise, he draws attention to the message by using food, which is an unexpected item to be sold at that point, at stands set up in second-hand clothing stores.
Medina Turgul DDB and Metro GM are on the Crystal Apple promotion, activation, direct marketing short list with this campaign.
